All design practitioners and enthusiasts are invited to join IDSA & AIGA for an evening of inspired conversation and a close of year celebration. We've invited some of our favorite, innovative minds within the bay area to reflect and forecast on the state of design; expect to hear a candid retrospective of their year in design, personal growth and looking ahead to the new year. The self-guided panelists will feed upon the exchange of thoughts and questions between themselves, while relying on the audience's contributions in guiding this intimate discussion.
This event marks the launch of the new IDSA SF chapter, whom will be hosting a series of events in 2017 that focus on diversity and inclusion in the field of design; we are broadening the association's regions of interest to capture a more diverse audience and strengthen the connection within design community.
Denise Gershbein, Executive Director, Social Impact Design at Frog
Denise is a design leader who believes that all design has social impact. Denise works with clients who are interested in innovating beyond quarterly profit cycles, towards long-term goals that are sustainable, beneficial and successful. Denise’s wide-ranging design and strategic experience includes social systems and services, environment and experience design, consumer and B2B products, capacity building and curriculum development, and organizational transformation to human-centered design culture. She has worked with clients in healthcare, education, financial inclusion, labor force development, mobile, entertainment, and retail with clients like Disney, Kaiser Permanente, Westfield Labs, AT&T, Campbell’s, Intel, College Board, SC Johnson, Cisco, P&G and others. For the past five years, Denise has focused on a practice in social impact with strong emphasis on the #TechforGood space.
Amina Horozic, Lead Industrial Designer at Fuseproject, Author of Breaking In Product Design
Amina is an industrial designer who has worked with Chrysler, frog design, and is currently Lead Industrial Designer at fuseproject in San Francisco. She has worked with notable brands such as Nike Foundation, Brooks, SC Johnson, and Landscape Forms, and lead the design for the award winning Aether Things’ Cone. Amina is the author of BREAKING IN®: Product Design, and has been published in numerous publications such as Auto&Design, Car Styling Magazine, Surface Magazine, and Fast Company. The designer has held esteemed positions such as Product Design Jury President at Cannes Lions and has received numerous international design awards. Amina studied at the College of Creative Studies (BFA) and California College of Arts (MBA).
Katie Dill, Director of Experience Design at Airbnb
Katie's expertise includes interaction and industrial design, business strategy and user research. She currently works as the Director of Experience Design at Airbnb,and leads the development of Airbnb’s digital product and service platforms like tablet, watch, and TV. Her team received a Crunchie for Best Design in 2015 and a Webby for Best Travel site and app in 2014. Katie has worked with startups as a Partner and Creative Director for Greenstart Venture Design, and lead multidisciplinary design programs as a Creative Director at Frog Design. She studied Industrial Design at Art Center College of Design, and taught Interaction and Industrial Design at California College of Art’s graduate design program.
Greg Aper, Director of Business Development at Whipsaw
An industrial designer by background and a business strategist by trade, Greg Aper currently serves as the Director of Business Development for the award-winning product design consultancy Whipsaw. Greg's role at Whipsaw includes working with some of the most technologically advanced companies in the world to create products that can significantly impact quality of life. His most current work is focused on developing empathetic business models and methodologies that bring together multidisciplinary teams from around the world so that they can provide humanity with meaningful solutions. He has 17+ years of experience designing products and consulting for internationally recognized companies such as Bosch, Netgear, Dell, Philips, Cisco, Samsung, Panasonic, Google, and Intel. Greg has soft places in his heart for 80's metal music, snickerdoodle cookies, and his Vizsla, Nixon.
Maaike Evers and Mike Simonian, Cofounder Mike + Maaike
Mike & Maaike is a progressive industrial design studio led by Mike Simonian and Maaike Evers. Maaike is Dutch, Mike, Californian. Their distinct backgrounds and unique approach to design have resulted in a diverse body of work marked by strong conceptual narratives. Their work includes ATNMBL driverless car project from 2009, the Juxtaposed Shelf series and the Windowseat Lounge chair with Haworth launched in 2013. Mike & Maaike were acquired by Google from 2011 to 2016, where they focused on building industrial design culture and helped scientists, researchers and engineers build new experiences in categories. Mike & Maaike were included in the top seven up and coming product designers in Metropolis magazine and named in Fast Company's list of Most Creative People in Business in 2012 and 2014.